Rani Samer

Digital Marketing Specialist

Performance Marketing · Social Media · E-Commerce

Dubai, UAE

Building measurable digital growth through paid media, CRM automation, and customer journeys that turn attention into revenue.

Contact Rani View expertise

0+Years of experience

SAR 0K+Monthly ad budgets managed

+0%Retention growth in 6 months

0M+Revenue from online ads

Growth strategy with the discipline to measure what matters.

Value proposition

Rani blends paid media, retention marketing, e-commerce, and customer journey design to help brands increase visibility, engagement, and revenue. The work spans acquisition and loyalty, with a consistent focus on turning data into decisions.

Focus

Data-driven decisions

Approach

Full funnel growth

Expertise

Paid media to loyalty

Outcome

Measurable impact

Marketing that moves through the whole funnel.

Selected impact

Retention systems

Build loyalty and keep customers coming back.

ChallengeGuests needed more relevant touchpoints after booking.

ActionBuilt automated CRM journeys across confirmation, cancellation, pre-arrival, retargeting, and triggers.

OutcomeLifted customer retention by 13% within 6 months.

Revenue channels

Expand growth beyond core paid media.

ChallengeGrowth needed channels beyond core paid media.

ActionDeveloped affiliate and influencer campaigns tied to commercial goals.

OutcomeContributed about 10% of annual digital revenue.

Conversion flow

Remove friction and turn interest into action.

ChallengeInterest was leaking before booking completion.

ActionRefined landing pages, funnel steps, and customer journey friction points.

OutcomeImproved conversion quality and reduced abandonment.

Proof of performance across hospitality, retail, and F&B.

Case studies

Three focused growth stories showing how stronger creative, sharper targeting, CRM data, and cleaner conversion paths translated into measurable commercial results.

Case Study 01

Palazzo Versace Dubai

Increase direct bookings and improve the performance of paid advertising campaigns.

Challenges High booking acquisition cost · Low conversion rate from campaigns · Untapped customer database · Weak remarketing performance

Strategy Improved ad creative quality and messaging · Optimized Meta and Google campaigns · Launched remarketing campaigns for previous visitors and guests · Used existing customer data for personalized targeting · Improved the landing page experience and booking flow

Results within 3 months

+32% Bookings

-18% Cost per booking

+21% Conversion rate

4.3X ROAS

+35% Engagement rate

Case Study 02

Chocolate Store

Increase online sales and improve overall advertising performance.

Challenges Low online conversion rate · High customer acquisition cost · Weak seasonal campaign results

Strategy Restructured advertising campaigns · Improved product visuals and ad creatives · Launched retargeting for abandoned carts and previous customers · Focused on seasonal offers and gifting campaigns · Optimized the website purchasing experience

Results within 2 months

+25% Sales

-15% Cost per purchase

+12% Average order value

+19% Add-to-cart rate

3.8X ROAS

Case Study 03

Charleys Philly Steaks

Increase sales and improve customer engagement across online and in-store channels.

Challenges Low engagement from traditional campaigns · Limited use of customer data · Need to attract new local audiences

Strategy Used the customer database for remarketing campaigns · Collaborated with local micro-influencers · Created short-form social media content · Launched limited-time promotional offers · Optimized location-based targeting around branches

Results within 10 weeks

+20% Sales

+16% Online orders

+28% Social engagement

-14% Acquisition cost

+11% Repeat customers

The operating system behind the results.

Expertise

A complete suite of marketing disciplines working together to drive measurable growth.

Performance Marketing

CRM & Email Automation

Social Media Management

E-Commerce Management

Lead Generation & CRO

SEO, SEM & Analytics

The tools we use.

Platforms & tools

Google Ads Meta Business Suite TikTok Ads LinkedIn Ads Google Analytics SEMrush Mailchimp ManyChat Photoshop Illustrator Premiere Pro

Credentials that back our expertise.

Certifications

Google Ads Google Analytics Bing Ads SEO Social Media Marketing

Skills that drive smarter growth.

Professional strengths

Strategic Planning Leadership Creative Problem Solving Analytical Thinking Adaptability

Contact

For brands that want growth to feel intentional.

contact@ranisamer.com +971 55 2473989